{"id":849,"date":"2025-03-20T12:02:01","date_gmt":"2025-03-20T12:02:01","guid":{"rendered":"https:\/\/wsa-creativetechnologies.uk\/kb4n24\/?p=849"},"modified":"2025-05-13T21:46:16","modified_gmt":"2025-05-13T21:46:16","slug":"reading-new-media-cultures-david-marshall","status":"publish","type":"post","link":"https:\/\/wsa-creativetechnologies.uk\/kb4n24\/reading-new-media-cultures-david-marshall\/","title":{"rendered":"Reading &#8211; New Media Cultures &#8211; David Marshall"},"content":{"rendered":"\n<p class=\"has-medium-font-size\"><strong>Interesting points<\/strong> <\/p>\n\n\n\n<p class=\"has-medium-font-size\">Forms of interactivity: the disappearance of the audience <\/p>\n\n\n\n<ul class=\"wp-block-list has-medium-font-size\">\n<li>this idea that new media is interactive where as old media was active =&gt; the capacity to &#8220;change the flow and presentation of the material itself&#8221; (pg. 13) <\/li>\n\n\n\n<li>Interesting that they draw on the idea of interactivity as a term which used to be more specifically about interpersonal or ecological relationality and that new media has taken the term to try and return to these conceits (pg.14)<\/li>\n\n\n\n<li>New media is &#8220;modelled on the providing the possibility of exchange and interplay&#8221; (pg. 15)<\/li>\n\n\n\n<li>They also make the point that now interactivity has transformed into a word that is now understood as being about technology <\/li>\n\n\n\n<li>Control vs freedom\n<ul class=\"wp-block-list\">\n<li>This idea that interactivity in computing terms is about integrating the person with the objectives of the system \n<ul class=\"wp-block-list\">\n<li>Surveillance <\/li>\n\n\n\n<li>Adaption to technology <\/li>\n\n\n\n<li>We are encouraged to think of ourselves as being in the media and this can increase the level of control the system has over us<\/li>\n\n\n\n<li>We can also become the content \/ actors  =&gt; we become commodities <\/li>\n\n\n\n<li>There is also productive empowerment through choice and inclusion <\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"has-medium-font-size\">The technological apparatus of new media cultures<\/p>\n\n\n\n<ul class=\"wp-block-list has-medium-font-size\">\n<li>Points to Baudrillard: idea of &#8220;the simulacrum is a study of the implications of the media form, where reality is replaced by an elaborate construction of reality that he labels hyper-reality&#8221; (pg. 32)<\/li>\n\n\n\n<li>There is also critique of this thinking as not capturing &#8220;the lived cultural condition of new media&#8221; (pg. 32) <\/li>\n\n\n\n<li>Also ref. postmodernism &#8211; fractured identities, absence of grand narratives<\/li>\n\n\n\n<li>&#8220;the digital world produces us as technological subjects&#8221;&#8230; (pg. 33)<\/li>\n\n\n\n<li>New media has made &#8220;work ubiquitous and possible in every location imaginable for information workers&#8221; (pg. 41) <\/li>\n<\/ul>\n\n\n\n<p class=\"has-medium-font-size\">Playing game cultures: Electronic Games <\/p>\n\n\n\n<ul class=\"wp-block-list has-medium-font-size\">\n<li>Interesting idea that electronic games have contributed to the blurring between work and play  <\/li>\n<\/ul>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Reflections<\/strong> <\/p>\n\n\n\n<ul class=\"wp-block-list has-medium-font-size\">\n<li>I am surprised at a book that is 20 years old still remains relevant and that what was then referred to &#8216;new media&#8217; can still be thought of using theories that made sense then <\/li>\n\n\n\n<li>In particular thinking about the way that control \/ surveillance have only increased over time and probably because of the melding of media production and social media.   <\/li>\n\n\n\n<li>There are bits of the book that have naturally aged &#8211; like the chapters on the internet and t.v. <\/li>\n\n\n\n<li>The book is written as a way for cultural studies to think about how to work with &#8216;new media&#8217; <\/li>\n\n\n\n<li>I think this quotation from the conclusion is very interesting: \n<ul class=\"wp-block-list\">\n<li>&#8220;The terrain of popular culture remains, as Stuart Hall intoned almost a quarter-century ago, a site for contestation and struggle over meaning; however, the way that popular culture is made and enjoyed through the forms of new media has shifted and this demands a similar movement in how we analyse this cultural terrain &#8230; there is a different &#8216;structure of feeling&#8217; in contemporary culture because the cultures of new media have to a degree broken down the dialectical dichotomy of production and consumption or, in communication terms, the hierarchal structures of sends and receivers.&#8221; (pg. 103)  <\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>What I will take forward is the invitation to think critically about the form, content and implications of the things I am producing using &#8216;new media&#8217; &#8211; trying to hold part of my thinking outside of the system of technological apparatuses <\/li>\n\n\n\n<li>In my project I think this means trying to also think about bodies and non-technological experiences as being important. Trying not to be seduced or numbed to the body&#8217;s relationship to technology &#8211; trying not to work in service of technology but thinking of how the technology can fit with the body&#8230; <\/li>\n<\/ul>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Reference<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\">P David Marshall (2004).&nbsp;<em>New media cultures<\/em>. London: Arnold.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u200c<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Interesting points Forms of interactivity: the disappearance of the audience The technological apparatus of new media cultures Playing game cultures:&hellip;<\/p>\n","protected":false},"author":2,"featured_media":1184,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[9,10],"tags":[],"class_list":["post-849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-learningjourneys","category-reading"],"uagb_featured_image_src":{"full":["https:\/\/wsa-creativetechnologies.uk\/kb4n24\/wp-content\/uploads\/sites\/4\/2025\/03\/NMC.jpg",302,451,false],"thumbnail":["https:\/\/wsa-creativetechnologies.uk\/kb4n24\/wp-content\/uploads\/sites\/4\/2025\/03\/NMC-150x150.jpg",150,150,true],"medium":["https:\/\/wsa-creativetechnologies.uk\/kb4n24\/wp-content\/uploads\/sites\/4\/2025\/03\/NMC-201x300.jpg",201,300,true],"medium_large":["https:\/\/wsa-creativetechnologies.uk\/kb4n24\/wp-content\/uploads\/sites\/4\/2025\/03\/NMC.jpg",302,451,false],"large":["https:\/\/wsa-creativetechnologies.uk\/kb4n24\/wp-content\/uploads\/sites\/4\/2025\/03\/NMC.jpg",302,451,false],"1536x1536":["https:\/\/wsa-creativetechnologies.uk\/kb4n24\/wp-content\/uploads\/sites\/4\/2025\/03\/NMC.jpg",302,451,false],"2048x2048":["https:\/\/wsa-creativetechnologies.uk\/kb4n24\/wp-content\/uploads\/sites\/4\/2025\/03\/NMC.jpg",302,451,false]},"uagb_author_info":{"display_name":"kb4n24","author_link":"https:\/\/wsa-creativetechnologies.uk\/kb4n24\/author\/kb4n24\/"},"uagb_comment_info":0,"uagb_excerpt":"Interesting points Forms of interactivity: the disappearance of the audience The technological apparatus of new media cultures Playing game cultures:&hellip;","_links":{"self":[{"href":"https:\/\/wsa-creativetechnologies.uk\/kb4n24\/wp-json\/wp\/v2\/posts\/849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wsa-creativetechnologies.uk\/kb4n24\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wsa-creativetechnologies.uk\/kb4n24\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wsa-creativetechnologies.uk\/kb4n24\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wsa-creativetechnologies.uk\/kb4n24\/wp-json\/wp\/v2\/comments?post=849"}],"version-history":[{"count":3,"href":"https:\/\/wsa-creativetechnologies.uk\/kb4n24\/wp-json\/wp\/v2\/posts\/849\/revisions"}],"predecessor-version":[{"id":1561,"href":"https:\/\/wsa-creativetechnologies.uk\/kb4n24\/wp-json\/wp\/v2\/posts\/849\/revisions\/1561"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wsa-creativetechnologies.uk\/kb4n24\/wp-json\/wp\/v2\/media\/1184"}],"wp:attachment":[{"href":"https:\/\/wsa-creativetechnologies.uk\/kb4n24\/wp-json\/wp\/v2\/media?parent=849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wsa-creativetechnologies.uk\/kb4n24\/wp-json\/wp\/v2\/categories?post=849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wsa-creativetechnologies.uk\/kb4n24\/wp-json\/wp\/v2\/tags?post=849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}